For this email, the marketing team wanted to promote both men’s and women’s winter boots. The email needed to double as both a call to action for the customer to browse the boot selection as well as have a holiday look and feel that would entice the customer to consider buying a pair as a gift.
A few of the provided boots had lifestyle shots taken in the snow. I decided to incorporate that as the winter/holiday theme of the email and worked to create an environment that appeared as though the boots were shot together in the elements. Because the marketing team wanted two messages on the email – a holiday theme as well as showing top-rated boots – I created a mark for the “Holiday Hot Picks” that was carried throughout several other emails and used the top-rated message as the supporting sub-headline. Each boot promoted in the email needed to have a short description so I incorporated the tags to help organize the email as well as add small pops of holiday color to the snow. A simple logo treatment of the brands shown on the email rounded out the overall design.