Objective:
Each year, the Pennington^® Décor team refreshes the overall look and feel of the Pennington^® Décor Catalog, using current trends as inspiration for the updated design while still staying true to the Pennington^® Décor branding.

Solution:
For the 2019 Pennington^® Décor Catalog, I went with bright, bold lifestyle images that helped tell the story of how the pottery could be used to liven up consumers’ homes. To keep the catalog much more visual, much of the copy was removed from previous years, leaving a few keywords and phrases that emphasized the imagery. Individual pottery shots were made larger and to coincide with the number of lifestyle shots scattered throughout the catalog.